End-Cap

End-Cap…

End-Cap

n. A DISPLAY area at the end of an AISLE, which faces perpendicular to the lane of usual AISLE SHELVING on either side. Usually features one or more SALE ITEMS. Construction may be a movable base (akin to but much larger than a WING BASE) upon which PRODUCT is STACKED, together with a SHADOW BOX, or else it may be a full-height SHELVING unit that is typically part of a 3-WAY, with additional SPECIALS DISPLAYED on full-height SHELVES on either side in the built-in WINGS.