Showing posts with label THE FLOOR. Show all posts
Showing posts with label THE FLOOR. Show all posts
End-Cap
End-Cap
n. A DISPLAY area at the end of an AISLE, which faces perpendicular to the lane of usual AISLE SHELVING on either side. Usually features one or more SALE ITEMS. Construction may be a movable base (akin to but much larger than a WING BASE) upon which PRODUCT is STACKED, together with a SHADOW BOX, or else it may be a full-height SHELVING unit that is typically part of a 3-WAY, with additional SPECIALS DISPLAYED on full-height SHELVES on either side in the built-in WINGS.Extra-Value Zone
Extra-Value Zone
n. A series of END-CAP-like DISPLAYS that include SHADOW BOXES and are arranged in a continuous row just past the CUSTOMER SERVICE DESK. Every SPOT therein features only STORE BRAND PRODUCTS that are ON SALE. Also 2nd FRONT, EVZ, SECOND FRONT.
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